A. Data protection policy according to the DSVGO
I. Name and address of the party responsible
Düsseldorfer Straße 15
Phone.: +49 (0)619 69734090
is the responsible party within the meaning of the EU General Data Protection Regulation (GDPR) and other national data protection laws.
II. Name and address of the Data Protection Officer
The data protection officer of the party responsible is:
60329 Frankfurt am Main
Phone: +49 (0)69 949432410
III. General information on data processing
1. Scope of the processing of personal data
As a matter of principle, we collect and use personal data of the users of our homepage only to the necessary extent for the provision of a functional website, our contents, and services.
In principle, the collection and use of our users’ personal data only takes place with their consent. An exception to this principle applies in cases where the processing of data is permitted by legal regulations or where obtaining prior consent is not possible for actual reasons.
2. Legal basis for the processing of personal data
The legal basis for the processing of personal data results in general from the following:
- Art. 6 para. 1 lit. a DSGVO when obtaining the consent of the person concerned.
- Art. 6 para 1 lit. b DSGVO for processing operations that serve to fulfil a contract to which the data subject is a party. Included here are processing operations that are necessary for the implementation of pre-contractual measures.
- Art. 6 para. 1 lit. c DSGVO for processing that is necessary to fulfil a legal obligation
- Art. 6 para. 1 lit. d DSGVO, if vital interests of the data subject or another natural personal make it necessary to process personal data.
- Art. 6 Abs. 1 lit. f DSGVO, if the processing is necessary to protect the legitimate interests of our company or a third party and the interests’ fundamental rights and freedoms of the data subject do not override the first-mentioned interest.
3. Data deletion and storage period
The users’ personal data will be deleted or disabled as soon as the purpose of the storage no longer applies. Storage beyond this may take place if this has been provided for by the European or national legislator in Union regulations, laws, or other provisions to which the person responsible is subject. The data will also be disabled or deleted if a storage period prescribed by the aforementioned standards expires unless there is a need to continue storing the data for the conclusion or fulfilment of a contract.
IV. Use of our website, general information
1. Description and scope of data processing
Each time our website is accessed, our system automatically collects data and information from the user’s computer system. The following information is collected:
(1) Information about the browser type and version used
(2) The user’s operating system
(3) The Internet service provider of the user
(4) The IP address of the user
(5) Date and time of access
(6) Websites from which the user’s system accesses our website
(7) Websites that are accessed by the user’s system via our website
The data described is stored in the log files of our system. No storage of this data takes place together with other personal data of the user.
2. Purpose and legal basis for data processing
The temporary storage of the IP address by our system is necessary to enable delivery of the website to the user’s computer. For this purpose, the user’s IP address must remain stored for the duration of the session.
The storage in log files is done to ensure the functionality of the website. In addition, we use the data to optimise the website and to ensure the security of our information technology systems.
The legal basis for the temporary storage of the data and the log files is Art. 6 para. 1 lit. f DSGVO.
The collection of your personal data for the provision of our website and the storage of the data in log files is necessary for the operation of the website. The user therefore has no right to object.
3. Duration of the storage
Your data will be deleted as soon as it is no longer required to fulfil the purpose for which it was collected. If your data is collected to ensure the provision of the website, the data will be deleted when the respective session has ended.
If your data is stored in log files, it will be deleted after seven days at the latest. Storage beyond this period is possible, whereby the IP addresses of the users are deleted or alienated in this case. This means that it is no longer possible to identify the calling client.
4. Data transfer outside the EU
The GDPR ensures an equally high level of data protection within the European Union. When selecting our service providers, we therefore rely on European partners wherever possible when your personal data is to be processed. Only in exceptional cases will we have data processed outside the European Union in the context of using third-party services. We will only allow your data to be processed in a third country if the special requirements of Art. 44 et seq. DSGVO are fulfilled. This means that the processing of your data may then only take place on the basis of special guarantees, such as the officially recognized determination by the EU Commission of a level of data protection corresponding to the EU or the observance of officially recognized special contractual obligations, the so-called “standard data protection clauses”.
The following data is stored and transmitted:
(1) Language settings
(2) Log-in information
The legal basis for processing personal data using cookies is defined in Art. 6 para. 1 s. 1 lit. f GDPR. The purpose for using technically required cookies is to simplify the use of our website.
We would like to point out that some functions on our website can only be offered if cookies are enabled. This applies to the following applications:
(1) Adopting language settings
(2) Remembering keywords
We do not use user data collected by technically required cookies to create user profiles.
The legal basis for the processing of personal data using cookies for analysis and advertising purposes is Art. 6 para. 1 s. 1 lit. a GDPR if the user has given his consent.
Cookie consent with borlabs
This website uses the provider Borlabs (Borlabs – Benjamin A. Bornschein, Rübenkamp 32, 22305 Hamburg, Germany), which sets a technically necessary cookie (borlabs-cookie) to provide you with individual cookie settings and to document them in accordance with data protection laws. If our website is accessed, the following data is transmitted to borlabs: Your consent or revocation of your consent to set cookies, a cookie set by borlabs-cookie in your browser, the cookie runtime and version, domain and path of the website and the UID. Whereas the UID is a randomly generated ID and not personal information. Borlabs does not process any personal data.
The borlabs-cookie cookie stores your consents that you gave when entering the website. If you wish to revoke these consents, simply delete the cookie in your browser. When you re-enter/reload the website, you will be asked again for your cookie consent.
[borlabs-cookie type=”btn-cookie-preference” title=”Here you can view and adjust your cookie settings.” element=”link”/]
VI. Your rights / rights of the data subject
According to the EU General Data Protection Regulation, you have the following rights as a data subject:
1. Right of information
You have the right to receive information from us as the controller as to whether and which personal data concerning you are being processed by us, as well as further information in accordance with the legal requirements pursuant to Art. 13, 14 DSGVO.
You could assert your right to information at: firstname.lastname@example.org
2. Right of rectification
If the personal data we process and which concerns you is incorrect or incomplete, you have the right to have it corrected and/or completed. The correction will be made without delay.
3. Right to restriction
You have the right to restrict the processing of personal data concerning you in accordance with the legal provisions (Art. 18 DSGVO).
4. Right to erasure
If the reasons set out in Art. 17 of the GDPR apply, you may request that the personal data relating to you be deleted without delay.
We would like to point out that the right to erasure does not exist where processing is necessary for one of the exceptional circumstances mentioned in Art. 17(3).
5. Right to information
If you have exercised the right to rectification, erasure, or restriction of processing, we are obliged to inform all recipients to whom the personal data concerning you have been disclosed of this rectification or erasure of the data or restriction of processing, unless this proves impossible or involves a disproportionate effort. You also have the right to be informed about these recipients.
6. Right to data portability
Under the GDPR, you also have the right to receive the personal data provided to us concerning you in a structured, common, and machine-readable format or to request that it be transferred to another party responsible.
7. Right to revoke the declaration of consent under data protection law
You have the right to revoke your declaration of consent under data protection law at any time. We would like to point out that the revocation of consent does not affect the legitimacy of the processing carried out based on the consent up to the revocation.
8. Right to object
Furthermore, you have the right to object at any time, on grounds relating to your situation, to the processing of personal data relating to you which is based on Article 6(1)(e) or (f) DSGVO.
9. Automated decision in individual cases including profiling
Under the EU General Data Protection Regulation, you also have the right not to be subject to a decision based solely on automated processing, including profiling, which produces legal effects concerning you or similarly significantly affects you.
10. Right to complain to a supervisory authority
Finally, if you consider that the processing of personal data concerning you violates the GDPR, you have the right to file a complaint with a supervisory authority, in particular in the Member State of your residence, workplace, or the place of the alleged infringement.
This website uses functions of the web analysis service Google Analytics. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.
Google Analytics uses so-called “cookies”. These are text files that are stored on your computer and enable an analysis of your use of the website. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there.
The storage of Google Analytics cookies and the use of this analysis tool are based on Art. 6 para. 1 lit. a DSGVO. Consent can be revoked at any time.
We have enabled the IP anonymisation function on this website. This means that your IP address is shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area before being transmitted to the USA. In exceptional cases only, the full IP address will be transmitted to a Google server in the USA and shortened there. Google will use this information on behalf of the operator of this website for the purpose of evaluating your use of the website, compiling reports on website activity, and providing other services relating to website activity.
Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity, and providing other services relating to website activity and internet usage to the website operator. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.
Demographic characteristics in Google Analytics
This website uses the “demographic characteristics” function of Google Analytics. This allows the generation of reports containing statements about the age, gender, and interests of site visitors. This data is obtained from Google’s interest-based advertising and from visitor data from third-party providers. This data cannot be assigned to a specific person. You can deactivate this function at any time via the ad settings in your Google account or generally prohibit the collection of your data by Google Analytics, as described in the section “Objection to data collection”.
Data stored by Google at user and event level that are linked to cookies, user IDs or advertising IDs (e.g., DoubleClick cookies, Android advertising ID) are anonymised or deleted after 14 months. Details can be found under the following link:
This website uses Hotjar. The provider is Hotjar Ltd, Level 2, St Julians Business Centre, 3, Elia Zammit Street, St Julians STJ 1000, Malta, Europe (Website: https://www.hotjar.com).
Hotjar is a tool for analysing your user behaviour on the website. With Hotjar, we can record your mouse movements, scrolling movements and clicks, among other things. Hotjar can also determine how long you have stayed with the mouse pointer on a certain position. From this information, Hotjar creates so-called heat maps, which can be used to determine which website areas are viewed preferentially by the website visitor.
Furthermore, we can determine how long you spent on a page and when you left it. We can also determine at which point you discontinued your entries in a contact form (so-called conversion funnels).
In addition, Hotjar can be used to collect direct feedback from website visitors. This function serves to improve the website operator’s web offerings.
You can set your browser so that you are informed about the setting of cookies and only allow cookies in individual cases, exclude the acceptance of cookies for certain cases or generally and activate the automatic deletion of cookies when closing the browser. If cookies are deactivated, the functionality of this website may be limited. The use of Hotjar and the storage of Hotjar cookies are based on Art. 6 para. 1 lit. f DSGVO. The website operator has a legitimate interest in analysing user behaviour to optimise both its website and its advertising. If a corresponding consent has been requested (e.g., consent to the storage of cookies), the processing is carried out exclusively based on Art. 6 para. 1 lit. a DSGVO; the consent can be revoked at any time.
If you would like to opt out of data collection by Hotjar, click on the following link and follow the instructions there:
Please note that Hotjar must be deactivated separately for each browser or end device.
This website uses Google AdSense, a service for integrating advertisements. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland. We utilise Google AdSense in “non-personalised” mode. In contrast to the personalised mode, the advertisements are therefore not based on your previous user behaviour and no user profile of you is created. Instead, so-called “contextual information” is used to select the advertisements. The selected ads are then based on, for example, your location, the content of the website you are on or your current search terms. You can find out more about the differences between personalised and non-personalised targeting with Google AdSense at:
Please note that cookies may also be stored when using Google AdSense in non-personalised mode. According to Google, these are used to combat fraud and abuse. The cookies remain on your terminal device until you delete them.
The use of Google AdSense in non-personalised mode is based on Art. 6 para. 1 lit. f DSGVO. We have a legitimate interest in analysing user behaviour to optimise both our website and our advertising. If a corresponding consent has been requested (e.g., consent to the storage of cookies), the processing is carried out exclusively based on Art. 6 para. 1 lit. a DSGVO; the consent can be revoked at any time. You can adjust your advertising settings yourself in your user account. To do so, click on the following link and log in:
Google Analytics Remarketing
This website uses the functions of Google Analytics Remarketing in combination with the cross-device functions of Google AdWords and Google DoubleClick. The provider is Google Ireland Limited (“Google”), Gordon House, Bar-row Street, Dublin 4, Ireland.
This function enables the advertising target groups created with Google Analytics Remarketing to be linked with the cross-device functions of Google AdWords and Google DoubleClick. In this way, interest-based, personalised advertising messages that have been adapted to you depending on your previous usage and surfing behaviour on an end device (e.g., mobile phone) can also be displayed on n other end devices (e.g., tablet or PC). If you have given your consent, Google will link your web and app browsing history with your Google Account for this purpose. In this way, the same personalised advertising messages can be displayed on every device on which you log in with your Google account. To support this feature, Google Analytics collects Google-authenticated user IDs that are temporarily linked to our Google Analytics data to define and create cross-device ad targeting. You can permanently opt out of cross-device remarketing/targeting by deactivating personalised advertising by following this link:
Google AdWords and Google Conversion-Tracking
This website uses Google AdWords. AdWords is an online advertising programme of Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.
Within the scope of Google AdWords, we use so-called conversion tracking. When you click on an ad placed by Google, a cookie is set for conversion tracking. Cookies are small text files that the internet browser stores on the user’s computer. These cookies lose their validity after 30 days and are not used to personally identify the user. If the user visits certain pages of this website and the cookie has not yet expired, Google and we can recognise that the user clicked on the ad and was redirected to this page.
Each Google AdWords customer receives a different cookie. The cookies cannot be tracked across AdWords customers’ websites. The information collected using the conversion cookie is used to create conversion statistics for AdWords customers who have opted into conversion tracking. The customers learn the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, they do not receive any information that can be used to personally identify users. If you do not wish to participate in the tracking, you can object to this use by easily deactivating the Google conversion tracking cookie via your internet browser under user settings. You will then not be included in the conversion tracking statistics. The storage of “conversion cookies” and the use of this tracking tool are based on Art. 6 para. 1 lit. f DSGVO. The website operator has a legitimate interest in analysing user behaviour to optimise both its website and its advertising. If a corresponding consent has been requested (e.g., consent to the storage of cookies), the processing is carried out exclusively based on Art. 6 Para. 1 lit. a DSGVO; the consent can be revoked at any time.
You can set your browser, so you are informed about the setting of cookies and only allow cookies in individual cases, exclude the acceptance of cookies for certain cases or in general and activate the automatic deletion of cookies when closing the browser. If cookies are deactivated, the functionality of this website may be limited.
Google Tag Manager
The Google Tag Manager is used on this website. The Google Tag Manager is a tool from Google Inc. that allows companies to manage website tags via an interface. The Google Tag Manager is a cookie less domain that does not collect any personal data. The Google Tag Manager triggers other tags, which in turn may collect data. We would like to point this out separately. The Google Tag Manager does not access this data. If a deactivation has been made by the user at domain or cookie level, this remains in place for all tracking tags that are implemented with Google Tag Manager.
This website uses functions of the LinkedIn network. The provider is LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, USA.
Each time you access a page of this website that contains LinkedIn functions, a connection to LinkedIn servers is established. LinkedIn is informed that you have visited this website with your IP address. If you click on the LinkedIn “Recommend” button and are logged into your LinkedIn account, it is possible for LinkedIn to associate your visit to this website with you and your user account. We would like to point out that we, as the provider of the pages, have no knowledge of the content of the transmitted data or its use by LinkedIn.
The use of the LinkedIn plugin is based on Art. 6 para. 1 lit. f DSGVO. The website operator has a legitimate interest in ensuring the greatest possible visibility in social media.
This website uses the “unbounce” service for individual sub-pages. The provider is unbounce Marketing Solutions Inc, 400-401 West Georgia Street, Vancouver, BC, Canada, V6B 5A1. The EU Commission has classified Canada as a safe third country with an adequate level of data protection. Individual subpages are hosted by unbounce. The browser communicates directly with unbounce so that the IP address is transmitted, and cookies can be set. All information entered on these pages is also stored by unbounce. ZipKey is then provided with an anonymous evaluation of the activities.
The processing of data in this context is based on Art. 6 (1) lit. f EU-DSGVO.
You can find more data protection information on unbounce here:
On this website, we use the service HubSpot for various purposes. HubSpot is a software company from the USA with a branch in Ireland. Contact: HubSpot, 2nd Floor 30 North Wall Quay, Dublin 1, Ireland, Telephone: +353 1 5187500.
HubSpot is an integrated software solution that covers various aspects of our online marketing. These include, among others: Contact management (e.g., user segmentation & CRM), landing pages and contact forms.
Within the scope of processing via HubSpot, data may be transferred to the USA. The security of the transfer is ensured by so-called standard contractual clauses, which guarantee that the processing of personal data is subject to a level of security that corresponds to that of the GDPR. You can find further information at:
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